2 topic areas:
- making money WITH blogs.
- making money BECAUSE of blogs.
2nd topic first:
- how blogging increases your market value & credibility - exercising and enlarging your authority.
Many of the people in the room are now in the businesses that they're in because of blogs. Some of them claim to be making money. Many others have gotten more business through blogs.
One person's advice for making money with your blog: "be as small and niche-like as possible."
Partisan blogs make money much more easily than blogs that strive for balance and a range of views.
Dave Winer: "We're all selling ideas. We're not asking for money for ideas."
Blogs are the new way for people to do business networking and establish reputations. Which leads to value, which can potentially lead to profits.
One of the things that blogs are "selling" is connection.
Doc: "Blogging is an incredible vehicle for making tipping points happen really fast."
"What we're doing is not branding. It's about who we are as people."
One person points out: The value of paid content is going down. What you're selling is the connections and more intangible things.
Jay Rosen: If I were a businessman I would invest the knowledge bloggers gained by buidling their blog. Because bloggers know how to build trust and reputation. That has to be worth something.
Doc: "blogging is the most humanizing thing that's ever happened to Microsoft."