links for 2006-10-14

• BuzzMachine » Blog Archive » Independent journalist as brand
  "as everybody needs to learn, credibility, reputation, trust, and value — that is, brand — is not something you own but something you earn."
  (tags: journalism media)
• BuzzMachine » Blog Archive » Missing the forest for the dead trees
  "The American newspaper industry has only itself to blame for the fate it faces."
  (tags: journalism news newspapers)
• Interlocals.net | The politics of spoof culture
  Oiwan Lam examines the growth of China's online spoof culture: "Spoofing is actually a way how people talk to the authority without direct challenge."
  (tags: china chineseinternetresearch internet humor freespeech censorship)
• Blog Is Important to China’s Portal Sites — China Web2.0 Review
  "However, among all five portals, only QQ has a viable business model....Therefore, for Sina and Sohu, how to monetize these heavily trafficed blog service is an critical issue to deal with."
  (tags: china blogs blogging sina sohu baidu netease media internet chineseinternetresearch)
• Google Stops Singing the Harvest Song in China
  I missed this earlier. Google China has dropped the "Guge" name from its logo. Quote: "To re brand themselves back to the original is a good move as the Google name has more appeal than the Guge name."
  (tags: google china chineseinternetresearch search)